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Site promotion & success
Site promotion & success

Unlock success for your membership site! Learn proven tactics to grow members, retain loyalty, and boost revenues.

Updated this week

In this guide, you’ll find valuable information we have learned over 15+ years helping content creators manage and promote their membership sites. We've seen what attracts members, what keeps members around, and what keeps members paying.

At first, it can be difficult to attract members, especially if they are already using and comfortable with other fan sites. But, you can grow your member count and revenues steadily if you apply these principles below. There is a DIRECT correlation between the number of these steps implemented and site revenues. Our highest earning sites do all of these things well.

Rule of thumb: your member site should be the "VIP room/club" where members can't get the same access, benefits, or perks anywhere else. Promote your member site like an exclusive club and give members a strong enticing reason to join and keep coming back for more.

Site Set Up

  • Ensure your site set up is 100% complete and your branding is high-quality.

    • Use a properly sized high-resolution image or video in the header section.

    • Use a properly sized high-resolution image for the 'About' section.

    • Customize your 'About' bio to inform people, especially newbies, what your site is about, who you are, what you do, specialties, niches, member perks, etc.

    • Include all of your social media links in the social media links section so they are shown on your site.

    • Use high-resolution thumbnail images for Photosets and Videos that are landscape/horizontal ↔️ format (NOT portrait/vertical ↕️ format, unless for Stories).

    • Use a custom or auto preview for video uploads.

    • Write engaging and informative descriptions for Photosets and Videos to entice viewers and encourage them to buy to see more.

    • Turn on auto tweets for new content releases and events happening on your site, and customize auto tweet messaging to be entertaining and engaging, such as what is the photoset/video about, is it a special/limited release which can't be seen anywhere else, welcome new member joins, say thank you for new store purchases, write in your brand's language & tone, tease audiences, be cheeky, fun, humorous, etc.

    • Also upload an image for custom auto tweets, or else the tweets will be text-only (boring!) without an eye-catching visual.

Social Media Bio Link

  • Include your member site link in social media bio links. Bonus: make your member site link stand out by labeling it as "VIP Member Site" or "Exclusive Content", or a label that is unique and different than other fan site links.

Membership Packages & Promos

  • Use Membership Packages and promotions & discounts.

    • Create membership tiers (ex: Gold, Silver, Bronze) and offer fans a "VIP treatment" they won't get anywhere else. Why should they join your member site versus using other fan sites? What are the unique benefits and perks they will receive on your member site they can't get anywhere else?

    • Offer special promos & discounts for new site launches (encourage fans to join your new VIP member site for a limited time discount), special occasions (Christmas, New Year, Black Friday, Pride Week/Month, etc.), or just because you feel like offering a discount to new, expired or loyal members!

Pricing

  • Set reasonable prices relative to your content. Consider starting your site with a lower price point if you are starting with a small amount of content or if you're just starting to build your brand. Once the size of your library increases and you are able to offer more content, live streams, perks, benefits, etc., you can increase your prices. See our membership pricing article for tips.

Content Publishing

  • Release new content regularly. Nothing will kill a member site faster than stale content. New videos or photosets should be released at least once a week. If you release one video/photoset per week, you would have a library of over 100 videos/photosets in two years. The bigger the library and variety, the easier it is to get and retain members.

Quality Content

  • Offer great quality content. Your members are spending their hard-earned money, so give back by investing in quality equipment and creating high-quality content. See our lighting & equipment article that covers must-have equipment. Good quality videos and photos can make the difference between a member staying or leaving. Here are more tips & tricks for content development.

Member Engagement

  • Spend quality time with your members. The more you engage with your members, the more members will engage back with you, share your content, tell others about you, and the more members you’ll retain. This is the single most important element to maintaining your member base.

    • Use Engagement features such as group & private chats, personalized voice messages, complimentary pay-per-messages, images, or chat unlocks, mass messages, and more.

    • Treat members to weekly live shows or hangouts, or as much as you can. The more the better, but even if it's only once a month, consistency is key to maintaining loyalty and momentum. The more loyal your members are, the more tips you'll receive and the lower your churn rate will be (aka cancellation rate). Live shows don’t always have to be nude shows. Most of the time spent with your members really doesn’t have to be "performing." Most of your members just want to hang out and chat with you and other members. Schedule non-nude hangouts such as Q&A chats, cooking, playing video games, telling jokes, watching movies, trying on new clothes/lingerie, etc.

    • Create a sense of community using group chats and livestreams. Members don’t stick around just to see you. If you have a good following and have nurtured a good community, then friendships will form between your members. This will further encourage them to retain their memberships.

    • Be reliable. If you’ve scheduled a live show at a certain time, make sure you are online at that time! Respect your member’s time. Many of them will have arranged their schedule to spend time with you. If you need to cancel, give as much notice as possible using mass message or group/private chats, social media posts, etc., and offer another date & time by pre-scheduling the next livestream so members can pre-register and reschedule in their calendars.

Streaming

  • Stream while on cam. If you’re already camming on sites like MyFreeCams.com, use a second computer to stream live to your site as well. The live video feed on your website will be FAR better than the cam sites (especially if you're using a camcorder) and the chat will be a lot friendlier. See our livestream guide for more info.

  • Multiple constant live streams. If you have the opportunity to do so, experiment with constant live streams and multiple cams.

Marketing

  • Promote and showcase your site.

    • Promote your site while on cam (if allowed). This is one of the best ways to drive traffic to your member site. You have a captive audience, explain to them the benefits of joining your member site. Some key points to mention:
      --Regular/exclusive/first-look content updates
      --Members only hangouts
      --Higher quality streaming
      --Group & private chat with special features such as voice message and image attachments
      --Many payment options available including crypto, PayPal, and most major credit cards

    • Promote your site on social media:
      Twitter - Click here to see our Twitter guide.
      Instagram - Click here to see our Instagram guide.
      Facebook - Click here to see our Facebook guide.
      Twitch - If you are a gamer, this is a great platform!

    • Promote your site on tube sites: Click here for our tube site guide

    • Watermark your images with your brand or domain name CLEARLY VISIBLE: Click here for our watermarking guide

A good brand marketing example

Abby of Frisky Business, has one of the top-earning sites and does a great job of promoting her brand and engaging with fans. Have a look at what she's doing for ideas. (Pro tip: she never posts nudes for free!)

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