How common are cancellations?

Are canceled memberships normal?

Updated over a week ago

Cancelled memberships are fairly common. While your "churn" rate (percentage of subscribers within a given time period) ultimately depends on how good your content offering is, you will always have a certain percentage of cancellations.Β 

Common subscriptions patterns are:Β 

  • Signing up and canceling right away

  • Signing up and canceling a month or two later

  • Signing up and keeping the membership going indefinitely

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